Ever found yourself in that meeting where everyone nods along to the status quo, but you’re mentally sketching out a better approach? That’s the initiator mindset in action. As seasoned ...
Let’s face it, communication management isn’t just another corporate buzzword—it’s the backbone of successful B2B relationships. As someone who’s navigated the complex world of B2B marketing for years, I’ve seen ...
Remember when strategic planning felt like trying to navigate a maze blindfolded? That’s exactly why OGSM caught my attention years ago. Originally developed by Procter & Gamble in the ’50s ...
Let’s be honest, we’ve all been there. You’ve crafted what seems like the perfect pitch, only to discover you’ve been talking to just one person in a complex web of ...
Ever found yourself crafting the perfect pitch, only to have it seemingly vanish into the organizational void? We’ve all been there. In the complex world of B2B sales, your brilliant ...
Let’s be honest, we’ve all been there. Another quarter approaching, another strategic planning session on the calendar, and the familiar weight of transforming complex business objectives into actionable plans. I ...
In Nederland verdienen communicatiemanagers gemiddeld tussen de €3.500 en €7.000 bruto per maand, afhankelijk van ervaring, sector en verantwoordelijkheden. Startende communicatiemanagers beginnen vaak rond de €3.500, terwijl ervaren professionals met ...
Let’s be honest, getting a “yes” in B2B sales feels like herding cats sometimes, doesn’t it? Just when you think you’ve convinced your contact person, suddenly three other stakeholders appear ...
Communicatiemanagement is de strategische planning, uitvoering en coördinatie van alle interne en externe communicatiestromen binnen een organisatie. Een praktisch voorbeeld hiervan in B2B-context is het gestructureerd delen van marktinformatie tussen ...
Ever found yourself wondering why some marketing strategies seamlessly flow from boardroom decisions to frontline implementation while others get lost in translation? You’re not alone. As a B2B marketer navigating ...